hourglass-marketing-model-skill

Positioning Products diagnoses the market story before it writes public-facing language. It interviews you when facts are thin, examines customers, substitutes, proof, timing, and tradeoffs, and can check competitors' actual copy before claiming differentiation. Use it to create a homepage, launch post, name, bio, or pitch, or to critique an existing draft line by line without inventing unsupported claims.

GCC Market Intelligence helps B2B and B2G founders prepare for entry into Saudi Arabia, the UAE, Qatar, Bahrain, Kuwait, or Oman. After narrowing the country, buyer type, and company stage, it surfaces relevant procurement mechanics, localization rules, sovereign funds, soft-landing programs, events, and customer-development frameworks. It is not a live database or legal and tax advice, so changing regulations, quotas, and program terms still need current verification.

Hormozi Offer Audit reviews an existing landing page, pricing tier, or lead magnet against the Value Equation and related offer frameworks. It identifies the weakest lever, produces a scored assessment, and ranks three concrete changes with before-and-after examples. The skill is designed for improving an offer that already exists; it does not create a new sales offer from a blank page.

Use Copy That Sells to create or diagnose conversion copy for print and outdoor ads, headlines, landing pages, emails, product descriptions, manifestos, and sales letters. It follows a structured brief-to-self-edit workflow, draws on direct-response and advertising craft, and removes common AI phrasing in English and Spanish. The skill refuses to invent proof, figures, testimonials, or claims, and it is not intended for long-form articles, internal reports, or naming work.